Because all newborns should
have breast milk as their first meal

Anue is a Norwegian health technology company founded on November 27th, 2018 by pediatric nurse Jeanette Grønnslett. Her frustration and irritation with how breast milk is handled in hospitals and the process of donating breast milk gave her the idea for a new storage solution for breast milk - a storage solution that revolutionizes the milk bank process and makes it easy, safe and hygienic to donate breast milk.

The name Anue [Anew] means "first" as in the first meal. Our vision is that all newborns should have breast milk as their first meal. When spelled out, it sounds like a new. Anue is a new brand, with a new concept that will change current working methods for collcetion, storage, test and distribution of human milk.

Anue revolutionize the process of breast milk donation and implements a new global method in the marked.

Employees

  • Jeanette Grønnslett

    Founder & CEO | Pediatric nurse

    Feel free to contact me

    +47 97 08 09 68 | Jeanette@anue.no

    LinkedIn

  • Hege Østreng

    Sales & Marketing Director | Midwife

    Feel free to contact me

    +47 90 68 09 65 | Hege@anue.no

    LinkedIn

Did you know?

Infants require breast milk as it contains essential nutrients such as digestive enzymes, growth hormones, antibodies, hamlet, stem cells, and other vital components that are important for public health¹. Unfortunately, not all infants have access to mums own milk, then human donor milk is next best option. Infant formula increases the risk of developing several health conditions associated with high mortality². With over 15 million premature babies born annualy, only 800 000 have access to human donor milk.

I have a strong passion to promote, protect, and support breastfeeding and increase access to human donor milk. The current breast milk donation process presents several challenges that have created frustration, irritation, and a commitment for me to create a global change by develop and implement Anue Concept.

Anue Concept is a new, patented technology designed to make it easy, safe and hygienic to collect, store, test and distribute human milk. You are most welcome to take part in our journey.

Sincerely

Jeanette Grønnslett
Founder & Inventor of Anue

Meaning

All newborns should have breast milk as their first meal

Vision

We ensure vital nutrition a safe and easy journey from donor to child

Mission

We develop tools, processes and knowledge that help caregivers give children the best possible start in life. Through our solutions, we ensure optimal quality at all levels, minimise waste and simplify the way for breast milk throughout the value chain

Values

Caring – we are personally engaged in what we do and those we do it for

Safe – we are open about what, how and why we do what we do, because transparency creates security

Engaged – we want everyone to understand how important breast milk is, which is why we share our knowledge

Board

  • Ingri Marie Sivertsen | Chairman

    Ingri Marie Sivertsen is the General Manager of Nyhamn, where she has been responsible for all investments since 2018. With a Bachelor's degree in Economics and Management, as well as a Bachelor's degree in International Marketing, she brings a wealth of knowledge and experience to her role.

    LinkedIn

  • Martin Grønnslett | Board member

    Martin Grønnslett is the Regional Manager of the Norwegian Association of Machine Entrepreneurs, as well as the Chairman of the Board of Transport Forum North. With a background in law, Martin is an experienced legal advisor with expertise in public procurement, negotiations, and contract law.

    LinkedIn

  • Paul Martin Strand | Board member

    Paul Martin Strand is educated civil economist with specialization in management, finance, and accounting. Former hospital director at Nordland Hospital, CEO at Helse Nord RHF. Completed the national executive program for specialized health services and been director and central figure in several restructuring projects at Telenor.

    LinkedIn

  • Martina Sørli | Board member

    Marthina Sørlie works in marketing and communication at the technology company DIPS, and is often juggling multiple tasks at once. She is a trained economist, having received her education from Nord University, and has expertise in sales and marketing, as well as media and communication.

    LinkedIn

  • Jeanette Grønnslett | Board member

    Jeanette Grønnslett is inventor, founder, and CEO of Anue, with a background in paediatric nursing and lactation consulting. She brings with her a wealth of experience within organizational work, having completed several quality improvement projects in different hospitals and active in padieatric association of nurses in Norway

    LinkedIn

“Breast milk sustains and protects newborns, it is specially designed to help the baby grow and develop with the right ingredients"

⁓ Jeanette Grønnslett

Pediatric nurse | Inventor and founder of Anue

Shareholders

  • Jeanette Grønnslett

    Private | Bodø

    Founder

    LinkedIn

  • Nyhamn

    Family Investment Company | Bodø

    Founded by Martin Sivertsen

    Hompage

  • HVO

    Investment Company | Lovund

    Håkon Vigner Olaisen & Karen Brattskar

    Homepage

Anue is a member of Grønt Punkt Norge. Grønt Punkt Norge is a return system for packaging. They provide financing for the return schemes for the packaging types glass, plastic, metal, cardboard, beverage carton and corrugated cardboard. You may have put the Green Dot mark on our packaging? The label is proof that Anue is a member of Grønt Punkt Norge and has paid for the packaging to be recycled. Through Grønt Punkt Norge, we take responsibility for the packaging entering a cycle.

Anue is a member of Global Enteral Device Supplier Association (GEDSA), a non-profit trade association dedicated to the advancement of patient safety.

ENFit Compatible Our products is designed after ISO 80369-3 ENFit, They are compatible with all syringes, tubes and other ENFit- accessories.

The materials in our products is clean, safe and made out of high quality raw materials. They are specifically designed to preserve the nutrients and taste during storage. We are proud to have our manufacturing partners in Europe, and to know that our products is produced under good working conditions. We also preform plastmigration tests - to ensure that we deliver safe products to store breast milk.

Manufacturing